We live in the age of social media. If you want to build your brand, grow your followers, and increase your customer base, you do it through social media. We have become so dependent on social media that we check our social media pages when we wake up, and constantly throughout the day until we fall asleep. Social media is important to people — it has their attention and runs their lives.
As a producer, you need to take advantage of the power of social media. It can be used to connect you with the right people who can further your career. If your social media is popping (yes we said popping) labels and artist will come to you, instead of you having to chase them. This gives you leverage in the relationship because they recognize your value. Now all you have to do is get followers, and have them hype your social media presence up.
What social media platforms are you currently using to build your followers? You are most likely using Instagram, SoundCloud, Facebook, YouTube and Twitter. How effective have these social media platforms been at putting you in front of an audience that you converted into followers and fans?
Hopefully they’ve been effective, but in reality they probably haven’t. Are you one of those producers who are only getting likes from family and friends? You are a producer among a sea of many. That means the competition is very high, and your audience has only so much attention. Therefore, your social media page has to stand out so that you can gain the attention you want. The problem you’re having is building up your following.
The great thing about the internet is you can search for practically any answer you need to solve your problem. We can help you solve your social media problem, that will not only help you build your social media following, but also help you generate some money from your social media accounts. Stop being the producer whose been working at WalMart for 6 years talking about when you’re going to go viral.
How to get followers
You will want to use a variety of social media platforms and determine which ones produce the best results for your brand. Unless you have a marketing team behind you, you will be doing all of your social media marketing yourself. Therefore, you only want to focus on the social media platforms that are adding followers at a high rate. Trying to focus on every social media platform available will spread you too thin, and the results produced will be minimal as a result.
This is why we have listed specific steps on how to gain followers on popular social media platforms used by producers. This information will help you be effective in gaining followers on these social media platforms.
1. Create a strategy
You’re going to need to put together a strategy that establishes how you will gain followers. Without a strategy, you will be doing a lot of ineffective sharing on Instagram that leads to minimal results. With a strategy, your results are magnified.
Here is a strategy that works:
Research your competitors
You need to know what works by analyzing what your competitors are doing to build their following on Instagram. This helps you learn the following:
- What is the typical following for an up-and-coming producer?
- What type of content does and doesn’t create ENGAGEMENT?
- How frequently content is shared?
- How to engage with your target audience?
Create your story
You have a story to tell and people need to hear that story. A story that is effective in sharing your background and illustrating your passion will compel people to want to learn more about you.
Take your followers behind the scene. Let them see where you get your inspiration from. Take them through your process of creating your sounds. You want your followers to get attached to your growth and success. #MajorKey
You need to know the goal you are aiming for, instead of just doing things with no direction. Your goals should be specific. They can include: growing your followers, creating brand awareness, gaining the attention of artists, joining a production team, etc.
2. Create great content
You should already know that you need to create great content if you want people to actually follow you on Instagram. Content that is boring gets no likes nor any comments. Therefore, you need to ensure that your content gains people’s attention. Content is KING.
Find the best time to post
You want to post at the times your target users are engaged on Instagram so that your post has the potential to be seen by more people. It’s frustrating to post a pic or video you think is going to be a hit, but it only receives one like — your own like. You discover this information by posting at different times during the day, and seeing how your post’s performance change during each time. If morning, afternoon, evening, or night works best; post during that timeframe. When doing this strategy, be sure to focus on engagement with other Instagram users.
Most information will tell you to post at least once a week, but we advocate for posting once every other day until you build your following. Once your following starts to grow, you can go back and delete previous post. You want to post frequently so that you can appear in your follower’s feeds. This gives you visibility and the opportunity to attract new followers. Inconsistent posting can lead to people unfollowing you, so remain consistent.
Get creative with video
You will want to take advantage of videos because they’re more engaging than pictures. Make sure your videos are fun and engaging. You will want to show your followers you are entertaining so that they will stay engaged with your Instagram account.
1. Ask for Subscribers
Simply ask for viewers to subscribe to your YouTube channel in your videos. You don’t want to leave it up to the viewer to make this decision themselves. You should have a call-to-action that directs people to subscribe to your channel if they like your videos.
Here’s how your call-to-action should work:
- Tell them what to do.
- Tell them how to do it.
- Tell them why to do it. #MajorKeys
2. Use Annotations
Annotations are the colorful sticky notifications that appear on videos telling viewers to subscribe to the channels. You will want to use this so that people are reminded during the course of your video to become a subscriber. It will be best to strategically have them appear during a particularly interesting part of your video.
3. Leverage Featured Channels
Partner with other YouTube creators to build up your subscribers. On your YouTube channel page exist an option to add other “Featured Channels” of “YouTubers” you like and recommend. If the popular channel recommends your channel, you will see an increase of views and subscribers to your channel.
4. Create a public goal
State your goals to your viewers so that they are aware of what you want to accomplish. Your goal should be that you want more subscribers to your channel.
Here is how this process works:
- Identify your current subscriber count
- Identify your subscriber goal
- State what you will do once your goal is reached (something fun and creative)
- Share your goal
Sharing your goal is a great way to get people on board with helping you accomplish what you want. This helps to accomplish your goal quicker, rather than if you were doing it yourself.
Making money through social media
A huge social media following means nothing if you can’t profit from your popularity. You might be thinking the only way you can earn money is by selling your cool beats. That isn’t true. There are many ways you can earn money through your social media platforms. You just have to think with an enterprising mind.
1. Promote affiliate products.
You can always find products within any industry to promote through ClickBank. You can also use Amazon Associate to promote products and earn commissions on what you sell. For example, our Fyre Effect Pro is a product you could promote to other producers. It’s a plugin that will help producers create a different sound that isn’t being heard in today’s music. Not only are you providing something valuable for your producer friends, but you earn money at the same time.
Don’t spam people trying to make a sale. Instead, do an honest review of the product. You want to be honest about the product because your reputation is on the line as well. You also want to let your followers know that you’re promoting the product as an affiliate marketer. This helps to establish that you are getting paid for any sales that occur from your promotion of the product.
2. Create and sell your own information products.
Beats aren’t the only thing you have to sell just because you’re a producer. You can also sell ebooks, audio programs, or a video course to your audience. If you have deep knowledge in a particular area of producing, you can promote your knowledge by packaging it in these different formats.
3. Join the YouTube partner program
This is a profitable option if you have a popular YouTube channel. Therefore, you want to build your channel’s subscriptions for the YouTube Partner Program to be a profitable advertising avenue. Be prepared to put in a lot of work to make substantial money through this option. It isn’t something that happens overnight.
You’ve just been given the full down low on how to grow your social media followers and make money from your social media platforms. Use the information provided to grow your career and create several streams of income in the process. Now get out there and HUSTLE!